Related Posts
Best consulting firms without the massive ego?
Conversation Starter
What are the current vibes at Chiat Day?
Visual Storyteller
What is the hardest thing about being in tech?
Additional Posts in Creatives
Thoughts on Mother NY?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
Did you run the numbers? It’s not craft effective or creative effective. I bet it’s still cost effective.
The marketing team should care. They need to grow the business and the brand or they’re not doing their jobs.
How many fingers do mice normally have?
dam
It’s the talent costs. The actors. Global rights in perpetuity. Since there are no actors, that’s the money they saved. Coca-Cola has been filming offshore for years to save on talent, so this was the logical next step for them.
Why not just do GCI then? That has the same talent savings, while also looking better. Seems a pretty expensive media buy for a subpar product, like I said above.
@OP + @Copy1 everything you’re saying is 100% correct and completely on point… if you’re thinking logically that is, LOL.
Unfortunately logic goes right out the window when you’re dealing with corporate brand-side cultures.
Most brand cultures I’ve seen are driven by fear or ass-backward incentives.
The majority of clients have families, mortgages, college tuition, healthcare, etc to worry about so they merely want to achieve the same numbers as their predecessors and move up the chain. There's no internal incentive for them to do better, but always the threat of layoffs if they do worse. That’s why any creative that could possibly resonate is considered a “risk.” As is spending even “standard amounts” on production.
One major telecom I know for a fact has department incentives for their 2 marketing teams: the least they spend on production, the winning team gets a party. No joke
Not only is it an incentive that hamstrings the marketing of their own company, but becomes a total nightmare for the agency when they buy off on a 360 campaign since both teams refuse to work with each other and in even try to sabotage one another’s efforts.
It’s absolute lunacy 🤦♂️
Damn that marketing incentive anecdote is crazy. I guess the incentive is to ruthlessly push production costs toward the bottom of the barrel. But hey, at least some exec got their bonus!