Does anyone here have any insight on the day-to-day for an Analytical Lead? Position description seems pretty vague.
Thanks!

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Posting as :
works at
You are currently posting as works at

You produce analytics reports and analysis on a client's digital media performance. It's a value add they throw in with big clients so every recommendation is "buy more of this media because...'. you will be assigned to a particular vertical and you get performance pay based on sales growth. You work for the sales team

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(Note: I’m no longer at G so this is based on my memory)
The AL is the “data insights expert” on the sales team and I believe this resource is specific to the Large Customer Sales (LCS) division, and not the SMB sales division. The other members of the LCS sales team include the Acct Exec (AE), Acct Mgr (AM) and Head of Industry (HOI) who is the team manager. The goal of the team is to grow spend on Google, hence the data insights around consumer purchase funnels, conversions, etc required to justify increase in spend, or optimization of media mix.

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