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How are your analytic skills? If not your forte, you need someone to support that as it will feed decision-making. How about your ability to tell a story that drives interest in brand? Same concept. There are lots of different types of “products” to own, including services. I’d probably start there to refine your focus area, build on the strengths you already have and apply to relevant products/services as relevant.
Do you work with software engineers?
Have you voiced this to any of the PMs at your org? Maybe they can help you make the transition.