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A couple of things that I feel helped me:
- your first sentence of your resume needs to tell the hiring manager / recruiter what makes you different. Don’t put “I want to land a job as a product manager at an exciting company” - that’s every job applicant. Be very precise and targeted about what makes you different from the 100 to 300+ other applicants.
- the average resume gets 7 to 10 seconds of visibility. Make sure it is very targeted with results and metrics. Vagueness and/or long resumes don’t help you. Be direct!
- hybrid or onsite roles are far less competitive than remote roles. Make sure you’re looking for those.
- apply as soon as possible. The early candidates get the most visibility.
- make sure your LinkedIn skills section matches the role. Each role can list 10 skills. If your profile doesn’t have at least 7 or 8 of the 10 skills, then update your profile so that you have those skills.
- interact with the companies you are applying to. Follow them on LinkedIn, like a bunch of posts and add a few thoughtful comments.
- connect with people at the company. The hiring manager and recruiter will get flooded with requests, but the other people on the Product team, engineering team, or design team might not see the same connection requests. If you can build rapport with a few people and have them bring up your name “in the hallways” / in passing, it can heighten your visibility in the process.