Hi Dublin. I’m thinking of relocating to you guys. This may seem like a weird question, in Dublin agencies is there much difference between CCOs, ECDs, GCDs and CDs? It seems like not all positions exist in Dublin. Anyone know?

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Expect a monumental salary decrease if you come here.

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yes

In my experience, titles are definitely less defined in Dublin compared to north america. I suspect most Dublin agencies not big enough to have true ECDs. I don't even know what a GCD is.

Thanks. What would you consider a true ECD in the Dublin market? A GCD generally would be over multiple accounts. But wouldn’t be a department head.

Given your post is a month old, this may no longer be relevant, but...

Be careful where you go.

Most agencies only had CDs up until about 10 years ago. ECDs are more common recently, CCOs and GCDs don't really exist and ACDs are pretty new (along with Creative Leads). On the last point, most ACDs do CD work but are in between, and CDs cover the spectrum of what you listed.

Buyer beware, some agencies make every creative above a certain level a CD (looking at you Droga5, Thinkhouse and BBDO).

What agency are you entertaining? A few masquerade as traditional but are not. Ireland has a pretty thin knife edge between PR, Marketing, Advertising, and Digital.

I'd make sure you're getting into bed with the right one because although the industry is incestuous (with 2 years max per agency) you don't want to hook up with the wrong one twice.

Thanks for this reply. I’m still in NY so it’s super relevant. From what I can work out an ECD in the US is more like a CD here. I’ve mainly worked in networked agencies, that seems to be a good starting point. Advertising and digital I’m cool with, PR less so. Thanks again.

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it's a much much much smaller pond in Dublin, hence the lack of titles.

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