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How do you feel about your job today?

Uber just unionized. If they can, why can’t we?!
Who wants to know how under paid they are?

Another gray Monday morning.

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I’ve been reading off and on for the last couple of weeks, and plan on recommitting to reading the book this weekend. I Agree that it’s interesting that our industry hasn’t been called out directly just yet. Makes me think there is, in fact, intrinsic value in what we do, and when I take about two seconds to think about it, it’s because we are sort of like old school propagandists. Without us to disperse the message/story (I know, what a barf word) on behalf of a company (or a politician, or a political party), there is no good story to tell. Our power lies in the ability to grow market share of someone else’s product in pithy succulent messages/easy-to-understand images. Without us, the companies would be reduced to explaining why their beer is better using pie-charts and white papers. And they KNOW nothing is special about their product. That’s why they need us, desperately. In my humble opinion.
PREFACE: On the Phenomenon of Bullshit Jobs
I like that Graeber recollects the original essay that began the thesis of the book, as well as the responses to it. He is a very conversational writer, with a soft dialectical approach to try and assuage the tension that the reader may encounter as their worldview is called into question.
One thing to note is the fact that he has yet to call out our industry directly. I guess that that is because ours are jobs, within the capitalist economic model, that do "need" to exist. But do our layers of hierarchy, bottlenecking and politicking? Or are they just making sure we are frying the fish that no one needs?
Which job in an agency resembles one of the categories cited in the book?
I guess I'd say aspects of finance, legal and HR, as well as swaths of account / production / project management which only exist because of the inefficiencies we accept in our opaquely hierarchical system. Even other agencies have found ways to shave that down to 1–2 roles.
But more than that, I think about a lot of our clients whose specific jobs—and sometimes, entire companies or even industries—shouldn't exist or have money pumped into their promotion.
This Natalie Wynn / contrapoints video is great start to finish, but I just noticed that she names the second segment in this “what’s wrong with capitalism” video “Shitty Jobs”: https://youtu.be/gJW4-cOZt8A?t=309
Love contrapoints ❤️