Hi everyone! In your experience, what is the one tool / must-have / methodology any of your companies use to bring about a cohesive and comprehensive go-to-market strategy in the launch of new products and services? As a company scales, coordinating cross-functionally and across time zones is becoming increasingly challenging so we have identified that we need frameworks or tools to help us go-to-market in a less clumsy, more coordinated fashion. Would love to get your ideas on this.

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