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The most direct way to track your efforts is at the URL level. If you made optimizations to a url add it to a spreadsheet with the date & what you did (I usually have multiple columns with dates - publication date, page title updated, internal links pointing to page added, h-tags optimized, content optimized, etc.) then you can use a regular report on those urls with traffic and engagement/ conversions. Tying the change to url and date can show it was a direct result of your efforts. I also do “cohorts” of urls where I track a set of 10-20 pages over time after updating 1 element on those pages