Currently working in SEO at a good sized and reputable agency, but looking to get out or transition into more of a general strategy or data focused role. Keep running into roadblocks because all of my roles have been so SEO specific. Has anyone made this kind of move before or does anyone have advice about how to go about this?

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Learn paid media. Once you know the both of them it’ll be a lot easier to transition into a strategy role.

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This is great advice, will do. Thank you!

I totally hear you on this! SEO career path can feel like you are locked into something specific when the reality is most of us are total Swiss army knives in terms of the skills we have had to develop to be effective SEOs. Product management, growth marketing and experience strategy are other avenues to move into from SEO. I’ve been trying to also get paid media experience at my agency but it has been difficult to get the actual experience even when leadership says it is a great idea.

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