I'm a current AC at my agency but looking to switch departments. I'm torn between applying to the SEM specialist role vs the social media specialist role. I'm leaning more towards SEM, but at this point I'm looking to choose whichever has the best earning potential down the road. Anybody have some pros and cons for both?

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Sem (google ads and bing ads) usually pays between $80k to $130k in my experience. Paid social has lower budgets usually and requires a lot of content coordination usually, I find that agencies are willing to pay $55,000- $80,000 for paid social

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SEM > Social
SEM budgets are much higher generally speaking, so there’s more appetite to grow.

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I chose SEM and am very happy with it so far 😁

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