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Sem (google ads and bing ads) usually pays between $80k to $130k in my experience. Paid social has lower budgets usually and requires a lot of content coordination usually, I find that agencies are willing to pay $55,000- $80,000 for paid social
SEM > Social
SEM budgets are much higher generally speaking, so there’s more appetite to grow.
I chose SEM and am very happy with it so far 😁