Search Engine Optimization

The creative team is cutting back my content. I’ve explained to them that this will hurt their SEO, but they don’t seem to care. I'm sure they’ll freak out when they see the lack of organic growth.

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I’ll add that getting there is only one part of the equation. UX, engagement and conversions have to be considered.

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Some agencies prioritize pretty design over SEO. It's a battle to educate that you can achieve both with preplanning. SEO isn't something you sprinkle on after a page is "finished."

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They will not freak out. Good search rankings don't matter if your website is full of unecessary copy for SEO purposes and people bounce because they can't find what they need (just an example). Like everything in life, there's a balance. It's their job to consider all inputs and deliver a compelling end product.

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If no one actually finds your site, then what good is all that creative work. Yes, balance indeed. SEO is not just a bunch of “unnecessary copy."

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Its a balance. Its not that they don't care. They are responsible for the aesthetic experience of the site as well as (hopefully) making sure its mobile friendly. Its a partnership and you need to foster that relationship. In order to save your content, you need a content and SEO strategy. All stakeholders need to buy into that. If they don't, then I recommend sharing with them why its important, the possible repercussions, monitor & report.

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Build a business case. Do you have strong reporting? We were able to show the impact in 6-12 months and now have everyone on board.

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Additional Posts

Is MBA campus recruiting down? Has MBB/B4 given out fewer offers this year than last? I’m hearing fewer offers /interview slots for consulting and banking.

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No idea when I'm quitting but I can't wait to send my ready-made "farewell" email draft. Had this baby ready for the last 3 months.

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Has anyone taken short-term or long-term disability for anxiety/depression? I’ve been trying to find resources, but I’m not sure where to begin. I’m days away from walking into oncoming traffic. 😔

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EWR 🐟- flying out tomorrow night on personal travel. Looking for best place to park my car - balance convenience and cost (though it's a short trip so cost isn't critical). Ideas? Thanks!

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Looking for an opportunity in Advisory Role - Insurance Practice of Big 4.

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TMI 38.5 my hemorrhoids are killing me I can feel new one coming out.. did these go away or how did you fix them after baby?

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Is it annoying to message creative directors on linked in if there’s an open role on their creative team? Is there a right way to do it? An agency I’m dying to work for has an open role and I don’t want to get lost in the sea of applications.

likeuplifting
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Thought I was pregnant with twins, turns out I just got fat #manprobz

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Just had my second child. Baby boy, 7lbs. 14oz. Wife and baby are happy and healthy. Any advice for balancing career and two kids?

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Do you think corona-infection status will affect life/health insurance premiums in the future?

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On my second project at Deloitte S&O. If I get a bad review on this second project..am I at risk of getting fired? I’m an experienced hire and got a great rating on my first project.

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Why are CVs so detailed? Goes against what we were taught in regard to resume writing in the US. If applying for a role in London should I make my resume longer? Help!

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Oh LGA... someone’s got to be last place...

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likefunny
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Anyone interviewed with Lyft?

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Is it a good time to buy in Chicago downtown? Looking for 1 bed with den for about 320k

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When did you start telling folks at work that you are pregnant? I am 8 weeks pregnant now. i am at a consultant level and concerned whether this will affect staffing since i don't have a deep network.

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How long did you or are you planning to take off for maternity leave? Did you work right up to your due date?

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I'm really struggling lately. My kids have all been sick, and I feel so guilty for leaving them to go to work, and of course I've just moved onto a new, severely understaffed, account, with clients...

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Any of you have experiences with joining a gym near client site? Potentially aiming to join a Crossfit near my project, but not sure if it’s worth the added hassle of transpiration.

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Love Slalom but significantly underpaid. Salesforce consultant with multiple certifications and 3yr experience. Who pays the most? Signing bonus? Culture fit is important too...

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