Search Engine Optimization

The creative team is cutting back my content. I’ve explained to them that this will hurt their SEO, but they don’t seem to care. I'm sure they’ll freak out when they see the lack of organic growth.

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works at

I’ll add that getting there is only one part of the equation. UX, engagement and conversions have to be considered.

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They will not freak out. Good search rankings don't matter if your website is full of unecessary copy for SEO purposes and people bounce because they can't find what they need (just an example). Like everything in life, there's a balance. It's their job to consider all inputs and deliver a compelling end product.

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If no one actually finds your site, then what good is all that creative work. Yes, balance indeed. SEO is not just a bunch of “unnecessary copy."

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