How are you bringing innovation in CRM copywriting? Emailers, in-app comms and other crm platforms

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Not doing much CRM these days but I'm also not seeing that much innovation in the space.

At the end of the day, your biggest asset is your data. What do you know about the customer—how do they use your product—and what can you do with that to create something new and interesting?

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True. It's just that we don't get any insights which we can leverage

I imagine AI has a use here someday. Being able to personalize content with first party data with some human parameters set on the front end but done instantly and at scale. Adobe showed a case where the designer did one version but had firefly alter it with additional variations with other colors, copy and other details. One of those versions has significantly higher open rates. It’s a way to test creative too.

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