How can you tell when something is a trend and when something is a lasting change in the marketing world? BeReal was a fad but TikTok is still here! I can never tell though which makes me bad at my job

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I just assume 95% of new social media platforms are bound to fail and only start paying attention once I've been proven wrong. I don't think it makes you bad at your job at all. In fact, I'd argue the opposite. If you tried to build content for every new app out there, you'd never have any time to focus on the established ones that actually matter.

Haha that’s probably true!!

I don’t really dive into new platforms unless I’ve got a huge marketing budget to play with, which hasn’t exactly been the case lately lol. So I just watch and wait to see what actually sticks.

That makes sense!

You can’t tell that’s the point. In today’s world things changed so fast. Trends come and go, which is why you got to stay on the ball and constantly roll with it. Then hope you get off a trend before it falls off a popular.

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