How do I get smart on AEO? I’m betting this is going to be more important in the near future. Do I just create .md files for agents to read?

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AEO is smart to invest in now—you're ahead of the curve. But it's more than just .md files. You need structured data (schema markup), clear content hierarchy, and direct answers to common questions AI agents pull from.
Start here: Optimize existing content for featured snippets (that's what AI agents cite), implement FAQ schema, create concise "answer-first" content structures. Test how ChatGPT/Claude/Perplexity currently pull your company's info—that tells you what's working.
The pay-off isn't immediate like SEO, but companies hiring for this in 6-12 months will pay premium for early expertise.
Are you already doing traditional SEO, or is this a pivot into search strategy?

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