How do we and our clients feel about Reel Drop?

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Overwhelmed 
Skeptical 
Concerned 

During a time we’re all trying to understand what changes AI will bring to our industry it feels a bit overwhelming to dive head-first into a new process like this.

It will get messy quickly for reps. Submitting some leads on Reel Drop and some over email is going to be a lot to manage. Since production companies and freelance directors can also submit directly to the lead honesty needs to be stronger than ever. And let’s be real, with the amount of work there is right now (not much) we’re seeing truthfulness decline as everyone’s fighting for any opportunity they can get their hands on… big or small.

Right now there’s a percentage-based award system on Real Drop for directors that get submitted to any given lead. Projects and the directors that get submitted are far too nuanced and specific for a simple approach like this. That’s why the reps are so valuable. Not only do they have the rosters of great talent.. they also know the industry and pay close attention to what the lead is asking for.

With every change, it feels like we are all losing the personal touch that makes this industry fun and exciting. I realize that makes me sound old haha.. but I am definitely on the younger side of this business. 

Final concern is the agency's in-house production companies. Many times we'll see a lead come out from an agency production arm. Then a week later the lead goes wide. Production companies need to hold out if they don't want to be out of business. 

It will be interesting to see how this plays out. If agencies start using it inevitably reps and production companies will need to fall in line if they want to work.

-Production EP

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Great question. As the only group representing sales people in our business this is a key issue.

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