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Producers & Creatives: when reviewing reels for a project, what’s your strategy? First few spots only, watch spots based on brand or thumbnail, well known company or director name first and foremost?

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Depending on the type of director I’m looking for, it only takes me the first 3-4 spots and I know if he/she is right. I’m not looking to see my board on any reel, but if I’m looking for dialogue and subtle comedy, along with great casting, it’s pretty obvious to me if they have it or if they don’t.

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