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Some things I consider: Avails, Reputation, Reel, Treatment, Vibes, Cost.
Here’s a secret most the companies are reinventions of older companies or formations stemming from partnership breakups they may look different but they’re basically the same.
Talent should be the first criteria, then assess how deep and strong their stable is of line producers since they are the ones who lay the foundation for a smooth running set and the first AD executes that plan. Finally, how creative is the EP or bidder/producer at giving you outside the box options for shoots and deliverables based on your budget.
And a reminder to agency people to understand - the crew is all freelance. The production team is freelance. The line producer is almost always freelance (but might work at that company a lot). Production companies are pop-up shops. They hire upon award. Many times when you’re triple bidding a job, the DP and Production Designer might be holding for two of your director options. A strong relationship between agency producer and production company EP goes a long way if anything starts to go sideways.