How do you explain to friends and family what a community manager does?

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I say that a community manager develops and maintains a brand's voice and style. Our duties involve developing content across all marketing platforms, including social media accounts, emails, newsletters, videos and blogs.

So far, no one really asked. But if they do my answer would be communicating with the online community by responding to emails, social media comments and other messages. Also, analyzing social media metrics and marketing data to determine which strategies are most effective and which need refinement.

Hmm. I'd say that a community manager is in charge in communicating with internal stakeholders to share insights on community engagement and marketing efforts. In addition, monitoring competitors' social media content to identify emerging trends and engage with customers.

I tell them they they typically work to create and promote content that will engage and interest the community, and they also interact with members of the community to understand their needs and concerns.

I tell my family I am just a messenger for our company trying to run errands for my bosses and earn from the tips they give to me.

I explain it to them in the simplest way possible. Giving real-life examples is really really helpful.

I tell them that I am responsible for creating content and managing our social media accounts. No need to use technical terms.

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Additional Posts in Community Managers

What are some useful tools that you use to assist you in your management?

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Are you an experienced community and social media manager expert with 4 to 5 year of experience.
You can DM.
Let’s make a deal.

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When you’re discussing the company on community pages like reddit, do you use your own name or the company name?

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I love the engagement part of the job but hate the data. Do companies ever hire just community moderators?

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Does anyone here know anyone who has left their CM role? What was the next step in their career?

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I need a magic spell to make employers stop asking community managers to design, manage ads and create strategies. As you read, a CM is in charge of your COMMUNITY. They're should not be doing the work of 4 people.

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What's the most inspiring post, comment, or interaction you've ever seen in your community?

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What kind of plans/services do you offer to your clients as a freelancing social media manager?

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What resources would you suggest for learning about A/B testing in a community context?

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Looking to create a survey to send out to our customers to get an idea of what kind of content they’d like to see from us. Any suggestions on high-value questions to ask?

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It’s amazing the power that asking easy-to-answer questions can have on a community. It’s a great way to get nervous users more comfortable with engaging.

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Nobody asked, but here I share the best 5 tools that will ease your job as a community manager:

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👉Qoob Stories

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What prompted you to do a complete community overhaul? Did it pay off?

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Is there a need for freelance community managers?

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If you had to choose between Discord and Reddit as your main community hub, which one would you pick and why?

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I was rejected from a job because I don’t have a big online presence. Why does work have to be my hobby, too? Is this normal?

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Moderators/managers for virtual communities actually have a pretty difficult job because the rules for posting have to be interpreted, there are very few hard and fast absolutes in this profession

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What questions should I ask a candidate during an interview for a community manager job?

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Where do you find inspiration for topics to seed the community with?

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We’re looking to implement incentives to encourage community engagement. We’re going to test both material incentives (product) and good ol’ fashion recognition. Which one do you think will do better?

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