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I say that a community manager develops and maintains a brand's voice and style. Our duties involve developing content across all marketing platforms, including social media accounts, emails, newsletters, videos and blogs.
So far, no one really asked. But if they do my answer would be communicating with the online community by responding to emails, social media comments and other messages. Also, analyzing social media metrics and marketing data to determine which strategies are most effective and which need refinement.
Hmm. I'd say that a community manager is in charge in communicating with internal stakeholders to share insights on community engagement and marketing efforts. In addition, monitoring competitors' social media content to identify emerging trends and engage with customers.
I tell them they they typically work to create and promote content that will engage and interest the community, and they also interact with members of the community to understand their needs and concerns.
I tell my family I am just a messenger for our company trying to run errands for my bosses and earn from the tips they give to me.
I explain it to them in the simplest way possible. Giving real-life examples is really really helpful.
I tell them that I am responsible for creating content and managing our social media accounts. No need to use technical terms.