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The real estate business for commercials/ads
You won't like this but it's the truest explanation I've been able to articulate in all my time.
"Mom, I make rich people richer."
Find buttons to push to make people buy things they don't need.
I say, “You know how celebrities have publicists? They get them on tv, clean up their public messes and tell them what to say...I do that for corporations.” Seems to make the light bulb come on.