I'm looking for a scenario planning framework or template. Something that essentially says if this happens then do that. Any help much appreciated.

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Kantar put out an excellent one for corona. It was essentially two different 2x2s and then deep dives into what each of the eight quadrants would look like for the world

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https://sites.kantarconsulting.com/Consulting/COVID-19/Scenarios/Kantar-Anticipating_the_Balance_of_2020.pdf

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Have you tried Pinterest? Good place to find visual inspiration.

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Additional Posts in Comms and Connections Strategy

Campaigns Building Hype Over Time

Wondering if you folks have any strong examples of campaigns / product launches that used a window of time (maybe 2 or 3 months) in an interesting way to drive demand or buzz around a product / brand.

"Netflix Is A Joke", Axe's Susan Glenn campaign, and Who Is Louise Delage? come to mind but any other examples are much appreciated!

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What kinds of connections planning/channel planning/ engagement strategy roles are in-house? It seems these roles are few and far between.

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Anyone have good examples of how brands have integrated with wearables - any type of wearable (content integration, 3rd Party partnership, app extension, platform sponsorship, etc)?

At your agency, which department is Connections/Comms in?

Strategy? Media? Somewhere else?

Where do you think it should be?

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Who do you all follow to stay inspired, informed, etc? Feeling bored of my current resources.

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What is comms planning

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How do you explain to your mom/ other non industry person what you do?

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I absolutely hate creating tactical maps/ecosystems/plumbing charts etc. I love actually working on developing brand plans and tactics- and even the understanding of channels. Should I change fields? What else is there?

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Hi all, does anyone have a good framework they would recommend for developing HCP/physician communication strategies and defining tactics for HCP engagement (outside of pharma reps)? There is of course a ton out there for patient communications such as patient journey mapping but engaging HCPs is a very different beast. Looking for something a bit more nuanced than a traditional consumer framework. Thanks!

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How much media experience should someone have before pivoting into comms/connections planning? What specific media tools would a comms planner use in their day to day?

Although I've reviewed job descriptions for comms planners, would love to hear someone's input & experience.

Would like to set myself up to make this switch eventually. Thank you

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Hi All,

I’m looking for brands and interesting campaigns that communicate and showcase transparency, trust and openness.

Ideally any interesting integrated comms that came out of it?

Thank you!

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I’m currently one of the largest media agencies and we don’t have a comms practice. I’ve applied for connections strategy roles at other agencies but haven’t heard anything back. Looking at my skill set and the job description they seem very aligned. Is it a super competitive field? Where is the most opportunity - creative, media or PR agencies? Is this a dying role and that’s why there aren’t larger teams/available positions?

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Hi there:
Trying to find an expert in the field of video chat, knowledgeable enough to know simple apps as well as sophisticated ones 4 pre production purposes and remote filming.Any thoughts?

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I just started at a new agency and learned that the entire agency has limited to no experience with comms planning but somehow merely the mention of a comms plan evokes a visceral reaction from multiple disciplines. I have 10 years of experience in social/digital/media and I’ve never experienced a stigma like this. Has anyone else experienced this? Any advice?

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How would you describe Comms / Connections Planning in your own words?

Best agency for comms/connection strategy?

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A friend has an open senior comms strat role based in NYC. Are there any senior comms strats/senior mid level strats ready to make a jump?

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Can senior people point me to great examples
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After making it through all rounds of interviews at Apple, I was informed the comms planning role I am after was cut due to hiring freezes. That said, I am being offered a contractor role with potential for full time conversion if the role opens up. Any advice?

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