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They dont help people discover anything. Most of these dumb dumbs watch a James Bond movie then run off to Jamaica (Dunn River Falls), or Thailand (007 Island), or Greece (Meteora Monastery) or Switzerland (Piz Gloria) and just film themselves acting like stinky doodooheads. They aint that deep -
They hurt travel. And themselves.
They also create a problem for those of us what want to respectfully learn about other cultures. I think the recent changes to Japan’s rules around tourism says a lot. It only took a few rube tourists to make things more expensive or limited for the rest of us.
I think they help tourism, but hurt culture. They expose people to places they may not ever consider which brings additional money to communities that might not see these $. Unfortunately, in the process people go with their ignorant attitudes disrespecting the locals and their culture. Expecting locals to be thankful for their presence.
I don’t think it’s black and white like that and it depends on who the influencer is. There are awful ones that perpetuate travel tropes but there are also ones that focus on traveling responsibly and respectfully. Be careful who you follow.
They don't help ME travel. But they probably help other people travel.