How does your company handle bilingual or multilingual marketing? Do you have full time staff handling those languages, or freelancers called in as necessary? If you are contracting out for that help, are they located in-country or offshore?

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We have not put any emphasis on multilingual marketing. We don’t have the resources to do it. We do have a staffer in the Comms department who we could probably ask for help, as she does the multilingual content for that team, but we haven’t done any specific work in that space yet.

We have an in country team that creates translated pages for us. We don’t translate every single page, just those that a deemed high value/high conversion.

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