How does your company leverage YouTube today in your digital marketing? Paid ads vs your original content vs influencer content?

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Our paid team uses it as an ad placement option for our Google Ad campaigns. Our social team repurposes some of our Instagram/TikTok content for YouTube Shorts as well, but that doesn't really move the needle much. We've had one or two videos rack up a good amount of views, but the rest have been duds. It's still worth doing though since it doesn't require much extra effort.

Both, you have to come after the consumer in many angles. They are being force-fed so much content that it is good to stand out and be consistent.

It’s a combination. You can build a channel with good content, but it’s not effective if no one knows it exists. Paid ads help with awareness.

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Are there any resources you found helpful in improving your skills as a BDR, specifically around drafting compelling emails? Looking to refresh some language and struggling to find resources that aren't gimicky. Any advice appreciated.

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Hi fishes,

I got selected for sps T4, however I'm uncertain about the job role , if anyone could give insight about how the role is and what are the growth opportunities it would be great!

Thanks in advance!!! 😊

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Hey fishes, I am hearing Tiger Analytics is rescinding offer letters floated to candidates. One of my acquaintance was supposed to join as analytics consultant but they rescinded the offer 3 weeks before his DOJ. Does anyone have information regarding this?

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I need your honest advice one which options below is better for career projection into leadership roles:
Staying in cybersecurity consulting and moving up the ranks or exiting to product management at a Faang and then no idea what?
Like when you become product manager at a Faang what your career into leadership look like?

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This is my first post being a PRO member! :D

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Just joined this bowl and disappointed to find 80% of the posts are just people too lazy to read their employee handbook... I’m here to ask, any firms offers MilkStork as a benefit.

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Could you please help me with the selection In Fujitsu or Qualitest.

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Hi ,
If I will opt for Zs accomodation for 2 weeks, then will that be deducted from relocation bonus??

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Any good recommendations for books on management techniques? Trying to understand how management manipulates junior employees.

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Just came from a salatul janazah.. 😢 😔 😞

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Hello Fishes,
I am currently interviewing at EY GDS and HR discussion is done.
But the HR is saying they can offer only 36% hike.
YOE: 6
CCTC : 12 LPA fixed.

How should I proceed with this.

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Was scheduled for an interview today for a Director pos. early morning I get a Reschedule request to next Wednesday but I cannot make it due to personal commitment .
Called recuit
mgr.to let him know and he tells me the director is very busy as she’s the IT. Dir for the whole org.politely asked him to send her availability other than next Haven’t received anything since then . Wondering if such co. Is worth pursuing that doesn’t value others time and that too a replacement pos for the same busy role 🥹

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How soon after a final interview with a DM is ok to call and follow up on a job potential?

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Hi, fishes.
A quick query here.

I'm going to move from non IT profile to IT profile. Basically I'll be applying as front end engineer in new company. Previously I was working in a BPO profile.
Just wanted to ask if I'll be provided training in my initial months as a front end engineer or am I expected to work from the very first day.
Your comments will be really helpful.

Thank you.

Hi Everyone,
I am currently working in technical support in cloud at TCS for 1.4 years. The work is very rudimentary and almost no skill is required for it.
I want to switch to BA role and I have done few certifications, learnt Tableau, Excel and MySQL but I am still not getting interviews.
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Additional Posts in Digital Marketing

I asked for a raise and instead got laid off. Told that after looking into finances not only can they not afford a raise they cannot afford me. But I know for a fact they are replacing me with an Agency that say they can run our Social Media for 500pcm. Is this normal practice these days?

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I’m still in the entry levels of digital marketing and I’m looking to expand my skills. What would you suggest to get certified in or skills / programs to learn.

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Post Photo
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I love when people use a QR code. When already in a digital channel like social. Where I’m on my phone.

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For those who work in Agencies, how do you accurately identify the work capacity of your Account Management team? I’m currently comparing against account billable/number of accounts, however, there are still discrepancies. I layer on time tracking, but smaller billable accounts will sometimes be just as demanding as larger billable accounts which create profitability issues.

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How is the PPC/digital advertising department structured in your oganization? Paid social ads and google ads, for example, are under the same manager? Or is the split by KPIs, like awareness vs performance?

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Just got a new job! How long until I can update my linkedin? I’ve heard you should wait until you’re two weeks into the job - is that accurate?

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Has anyone transitioned from traditional to a digital role? How did you go about adjusting? I'm in print looking for a new opportunity to expand to digital. I'm not sure where to start.

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I have worked in marketing for about 6-7 years. First few years were in social media management. My goal is to work at a big tech company.

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Hi Everyone, our organization is looking to add an experienced account leader to our team. Through the vehicle of a digital marketing & analytics agency, our mission is twofold and ordered: 1) to empower our team to achieve their dreams and to best help others; 2) to honestly partner with our clients, and with their best interests, build scalable solutions that provide profitable growth.

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Having a discussion with someone about seo. They were adamant that seo works differently on a mac book for some reason. Am I missing something?

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So, recently got put on a PIP after six months at my new job., two days after I told my boss and HR I recently learned I have a cognitive disability caused by an illness. The PIP was mostly because I forgot some deadlines, but also they said I need to be more professional in emails (even though others use zero punctuation and a lot of emojis. To clients.) and simultaneously ask more questions and ask fewer questions. Should I just assume this is unattainable and look for a new job again?

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Is automated bidding the only way to go about? I know manual bidding may not be efficient but is there a middle path where you can get good efficiencies but also have control over your bidding?

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I recently accepted a job that I quite overqualified for because I’m in need of a job. I got hired as a Marketing Manager and work directly with the Marketing Director. Come to find out my director is still in school and has absolutely no marketing experience. She’s been with the company for 4 months. They seem to want to utilize my complete skills set and make up for her lack of marketing knowledge but maintain her position as director and pay me a entry level marketing manager salary. Advice?

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Tips on looking for a remote position in the communications, Public relations, or marketing field? Everything I find seems to be a scam, way underpaid, or a 100% commission based role.

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