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That's a good question. I'm sure for some brands the issue of sustainability matters and it says they stand for something. But despite campaigners against fast fashion and other wasteful aspects of modern life, I'm not sure the public really cares to any great extent.
I mean when I see a brand lean heavy and sustainability, I want to believe or telling the truth but I know too much about the backend and know that they’re not really being that sustainable or what they’re promoting isn’t really sustainability. So I’m skeptical and I imagine a lot of people are but then again a lot of people aren’t that knowledgeable so maybe it is working