How many brands have in-housed their paid social function with no agency support? We in-housed earlier this year (not my decision) and it feels entirely unwieldy. Big global company of 12k+. team drowning. team of 3.

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Posting as :
works at
You are currently posting as works at

We did too but we have a full team of like 10+

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Not to be snarky, but isn’t AI supposed to handle a majority of the lift? Isn’t that the reason there has been a reduction in workforce on these teams or shift from agency to in-house?

No. AI is not there yet in terms of quality. It can kind of give you a rough draft.

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How is the leadership of the team? The need is not a social media pro to manage the team, but a digital producer/marketing project manager who is well-versed in strategy, managing timelines, and people. My experience in digital leadership has taught me to understand the person who is doing the job, their strengths, their interest in growth, and to provide challenges to offer new ideas. If they are trying to do just social, they will fall flat quickly.

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