How much data and analytics helps today in Super Bowl vis-a-vis 20 years back. Is it pure statistics or any predictive analytics also considered by the team coach.

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There is sooo much that D&A is helping with.

Wearable tech to track player performance which can help with on the fly tweaking of strategy. Injury tracking and player health as well.
From fans perspective, tracking engagement on the socials and figuring out strategies for advertising and marketing.
I may not have covered everything but there is certainly a lot more happening with the help of D&A.

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Even the stadium is tracking device usage.

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Dynamic pricing strategies for tickets and merchandise use data analytics, taking into account demand, seat location, and even weather forecasts.

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