How often do you actually talk 1:1 with a customer of yours?

I monitor our feedback channels daily, which definitely helps me understand customer sentiment on things, but I only really have the time to get in the field and really talk to customers a couple of times a quarter (outside of more formal research). How do you balance talking with customers with getting everything else done? Or do you count feedback channels as “talking to customers”?

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I routinely talk to customers, go to tradeshows/conferences, and ask sales to bring me to important meetings.

It’s nice that your company bankrolls you to go to conferences and trade shows to do that. And gives you the time and space to do that!

PM roles are here to stay, develop empathy towards customers. That will be the key

I’ve been trying at least weekly

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