With product design questions, I struggle to identify user groups. Once I do everything starts flowing and I’m confident. But the initial identification of user groups is something I find challenging. What’s your go-to way of doing this? For example, the question “design a podcasting app for truck drivers.” What types of truck drivers can I select so that I can prioritize a user group to focus on and begin identification of pain points and solutions?

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Each statement would have a different answer. For example: truck drivers - what comes to mind is that they go from A to B, but what might change is if they’re long-distance vs short-distance. Or high-end vs legacy trucks. Those that are on the road for months on rotation vs those that do short stints. Basically cuts that are relevant, have some distinct needs which can be addressed through some product or technical decision. For example - a long haul high end truck driver, you might create something that sits within the tech of the truck, and serves all truck drivers that rotate.

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I would start with, where did the idea for this project come from? Who determined that truck drivers can benefit from a different podcast app than what is already out there? On what basis? What are the characteristics? ie, driving long hours…?

It’s fine to start with a wide user group and tailor from there. So if you can reach a bunch of people who drive trucks, start with an initial set of questions and that might allow you to identify 1-2 more specific personas within that group (for example by age, or regions they are driving in, or length of trips or distance traveled).

Then I would start with general questions like, How do you pass time on the road?

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1. It starts with the problem statement, what is the problem & who is really facing it?
2. 2nd question would be what are the alternatives that are available as of today?
3. Are they good enough?
4. If you built something now will it really address #1. If yes, then that would be your target user group.
Short list the people if there is a hierarchy involved and then create the persona, detail the persona and go ahead with ideating the solution.

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