How “strong” is marketing’s voice in your organization? Is the team seen as a integral part of successful operations with a strong voice in the room? Or are is marketing expected to just take orders as they come?

I find it interesting how the dynamic plays out across organizations. If it was more of the latter, what work did you do to change things?

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This is a common discussion and how to view it, approach it varies much on the organization, the leadership, mission and whether marketing can contribute measurable significant value.

What to do to shift from order takers to integral part of the team also varies. Start by figuring out why no one sees the team as a strong voice in the room.

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