I am an experienced creative and the creative lead of a company with multiple brands and hundreds of locations.
I have one freelancer, who I can only access for about 10 hours per week, otherwise, I'm doing all the creative myself. We move fast, with no time for creative process, going from strategy to completion I'm 3-5 days

My marketing team has been picking up on a lot of errors in my work. Typos, remnants of changed strategies, and details that get misaligned in the shuffle. (See more)

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Ive been in this exact position and it is so hard. You need a team, you need a review process that includes someone who’s just there to help catch the little stuff before it goes out to stakeholders. It is not realistic to build before you have a consensus on the core idea and strategic direction, and you need partners in marketing that get why that matters.

When I left that job they had to replace me with FOUR new hires, because I was being taken advantage of. If you like the work and want to stay at this company, then start making demands for changing the process before it burns you out. Otherwise, start planning your exit because that kind of environment can become soul crushing if you arent able to make changes.

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They are kind, but frustrated.
My question is this:

This all feels avoidable because we don't have proper safeguards. We start late, we rush things, we build before strategy is even nailed down. We need time, and to have a dedicated proofreader.

All that said, since this is the world I live in, it just feels like I'm the one who sucks.

Is it me? Or is it that this lack of process is unsustainable?

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Lack of process is always unsustainable. If there's a way to let them know they're rushing things, do that. Describe what an actual process looks like. If you get shut down on not rushing things, consider looking for a job elsewhere.

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You’re going to be the scapegoat. If they’re not investing in a project manager or team to support you. I’d prepare to leave.

Otherwise, simplify your ideas and execution to produce quality work.

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