I am totally new to Salesforce and since I’m in change management, I see a lot of Salesforce implementation roles out there on the market. Should I start with the Salesforce associate exam, or should I start with the Salesforce administrator certification? The associate exam is marketed as the most entry level, but I see some people say it’s super super basic. Should one with no experience go straight to the admin certification?

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You should not start with the admin certification. The associate should be first. Yes it is basic

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