I can't believe people in advertising care about the Cheetos font. I know the people outside of it sure don't.

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Cheetos typeface is amazing. Jealous.

I just showed my wife who is not in advertising. She loved it.

Please stop sucking the joy out of things.

likeuplifting

Yeah you're a design director and she's married to you.

funnylike

It’s fun. Who cares who cares about it. Even if people outside of advertising care about something we make it doesn’t matter. Whether it’s for ad folks or for the general public. Paycheck clears either way.

like

Yeah if people outside of advertising buy products it doesn't matter

there’s a Cheetos font?

like

Oh no I’m out of touch :(

like

It’s funny, I hate it.

like

Hadn't heard till this, but it's fun and a nice campaign extension.

What's your problem?

like

Whoa! Easy with the overreaching inferences. And if you go to LinkedIn people are acting like it's the best thing ever.

It’s kinda funny.

like

if you replace the words “cheeto font” in the post for anything else, it will still be true.

like

Love that they are embracing imperfection and having fun with it. We creatives can all use a bit of that; stepping away from always trying to be perfect. (It’s hard I know)

Not to mention, we all really need to have more fun these days.

like

If they were truly embracing perfection the video wouldn't have been so perfectly slick

I liked it.

You’re right. I prefer Times New Roman.

Wish I did it

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