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Cheetos typeface is amazing. Jealous.
I just showed my wife who is not in advertising. She loved it.
Please stop sucking the joy out of things.
Yeah you're a design director and she's married to you.
It’s fun. Who cares who cares about it. Even if people outside of advertising care about something we make it doesn’t matter. Whether it’s for ad folks or for the general public. Paycheck clears either way.
Yeah if people outside of advertising buy products it doesn't matter
there’s a Cheetos font?
Oh no I’m out of touch :(
It’s funny, I hate it.
Hadn't heard till this, but it's fun and a nice campaign extension.
What's your problem?
Whoa! Easy with the overreaching inferences. And if you go to LinkedIn people are acting like it's the best thing ever.
It’s kinda funny.
if you replace the words “cheeto font” in the post for anything else, it will still be true.
Love that they are embracing imperfection and having fun with it. We creatives can all use a bit of that; stepping away from always trying to be perfect. (It’s hard I know)
Not to mention, we all really need to have more fun these days.
If they were truly embracing perfection the video wouldn't have been so perfectly slick
I liked it.
You’re right. I prefer Times New Roman.
Wish I did it