I feel like I’m seeing an increase in the number of ads built on and around minority cultures, but when I go to learn more in the U.S. trade publications, all the credits of who actually worked on the campaign are missing. The non-credit thing doesn’t seem to happen as often on non-minority culture ads. Is this a new trend, or has it been around?

like
Posting as :
works at
You are currently posting as works at

That's very interesting - what do you suppose the reason would be for the missing credits?

I haven’t been a CW/CD in a while, but properly crediting work has always been an issue and something people on projects dispute sometimes.

From what I have seen it’s been around for awhile, and giving proper credit is an issue for a lot of campaigns. I understand that a lot of people work on things, but it always was a sore spot that people get left out and then can’t really do anything about it for some reason or the other.

Wow really? I have never seen anything like this and I guess I shouldn't be surprised but I am. I just now how big of an issue not giving proper credit can cause so I surprised that nobody has made a bigger stink about this.

It feels like a purposeful move to obscure who’s making “minority” ads TBH. The more a U.S. press release drops the words “authentic” and “culture,” the fewer BIPOC names you’re going to see in the actual credits.

The European industry press insists on full credits, so if you go to their pages you’ll see them, and it’s always eye opening to see the huge gap in the PR language vs. who worked on the ad.

Related Posts

like

I'll be joining soon . looking for relocation allowance details as I need to move pune. When and how to check the status ?
Should I wait till ko joining as it will be virtual ?

like

"There's no whining in baseball!", said very seriously and earnestly ..... to the office dog.

likefunny

Hi! About to join a PE consulting firm but don't have an extensive experience in doing CDD. Any good books /online courses with some practical examples that you'd recommend to get upto speed?

TIA!

like

How long do pe ops jobs usually take to get back to you in final stages? If it’s been a week am I done?

like

Buying a Cathay Pacific Economy flight, am AA Platinum, can I use AA miles to upgrade my CX flight?

like

Good morning everyone! I'm new to the app and have seen you need some love to DM.Looking for likes so I can DM for job referals! Would be much appreciated. Seen many dog pics in this bowl so i'll leave you with mine.

Post Photo
like

Hey guys,

Anyone is there who is have onboarding at
Legato Health Technologies on 1st of June?..

Please let me know if someone there I need to ask a question

Thanks

Can anyone help me to find a job in Legato, Bangalore? 12 yrs experience in US Healthcare.

like

I heard most of us are off for some holiday next week, so enjoy the day off to prepare for the holiday!

like

I’ve been a family caregiver for four years, and now look to return to the workforce. I realize that this will be a bit difficult, especially during these economic conditions, plus other factors, such as being an older employee, etc. I updated my account with a few job sites, adding on the fact that I took time off to care for a family member. I would appreciate some advice, anything that would be helpful.

like

How often do you drink? I try not to Monday-Thursday

like

Hi everyone, I have 2 years of experience as a front-end developer and am planning to switch, I am targeting only product based companies, I would appreciate the referral or any advice

like

What’s an appropriate salary/range for an Account Director in Toronto? It’s a small agency, so I know that will skew things a bit on the lower side. Initial research on LinkedIn & Glassdoor says $93-$95k average. Personally have 8 years’ experience.

like

Does your salary band change if interviewing for a purely remote role? They pay should be based on my location, not the company's, right?

like

AD level salaries in Pharma (NYC or Indy), few rounds in for an in-house position and curious to hear others' experience around comp

Additional Posts in Minorities in Marketing

Anyone else hearing from multiple WOC who had their Times Up RSVPs cancelled after the fact?

We might be receiving stipends for professional development, I would like to use it towards a conference, which are some good ones to consider?

like

After 15 years in the industry, I can really say that these last few years have been the most challenging in terms of navigating all the sensitivity and political correctness.

like

Anyone good marketing books recommendations or online certifications?

like

Counterpoint: I’m one of the few POC at a large agency and it’s really dope to be seen as an example of why agency diversity makes the work better. Any struggle outside of that is minor.

likeuplifting

Looking for some inspiration for a project. Ads/brands from any era that have made an impact on you - whether that’s being inclusive and diverse, or making you think wtf. Could be from when you’re growing up or ones you’ve seen recently. Thoughts?

like

Does anyone know of a place that gives the current or most recent numbers/percentages for the amount of POC in the industry now?

Anybody struggle with imposter syndrome as a minority? How and why? Need some coping strategies man.

like

What’s the point of having multiple awards for “craft writing” if your agency only sees you as the translator?  🙄

like

African American 🐟 - why do I feel so annoyed when I hear “black” ads on the radio? With the sassy female leads and the urban slang and such. Feels so forced and wack. Just me?

like

How correct is the term “African American"?
What about black people from Haiti, Caribbean, etc.

Is it about where people are indigenous to?

Not all Black Americans are African American,
right?

like

How do you all feel about D&I Reports? Do you think they’re still valuable and a stand-alone report or part of an integrated corporate message?

I’m working with a manager who likes to prioritize his ideas over strategic research, I want to be helpful because it’s very distressing to watch ideas being presented without the appropriate research, any advice?

like

I am a Sr. Designer in DC looking for a position as an Art Director with experience in brand strategy, alignment, print, motion & digital design. Interested in all openings. Thanks!

The “Pour one out for the L train” ads by Kombucha are part of the problem... cont

like

I have a friend looking for a graphic designer that can build her a style guide. Anyone have any recommendations?

Please send websites as well.


Thanks

like

Just found out I got laid off. Cheers to the weekend 🍺

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal