I have a younger client sending me TikTok videos talking about strategies that are super risky. It’s hard to keep them on track when they see easy money clips all day. How do you handle clients who constantly compare your plan to what’s trending?

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I would ask them why they are sending me the videos. If it’s to offer ideas, I would say (based on my own experience) that I literally get 100 emails a day with ideas for how to invest my clients’ money, many of them from legitimate financial experts and institutions. My job is to discern what’s suitable for my clients based on the experience and knowledge I’ve acquired during my x number of years.

Rarely do I employ any of the ideas not because they are inherently bad (although some are), but because they don’t fit the strategies I’ve developed successfully over the years.

Moreover, it takes a good chunk of my day to do so, and videos are the least efficient medium for me. I can ill afford to spend the time required to watch them, while reading allows me to cut to the meat of the idea, thus moving on quickly from the irrelevant.

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I would drop them just because they listen to TikTok for financial advice 😂

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I’d ask them their goals. Then if their goals align for your business, focus on that and at each client meeting go back to how you are helping them achieve their goals. Also, if you let them have a “play account” for a small % of their asset level, they can satisfy their TikTok financial needs, too. At the end of the day, you’re a gatekeeper of sorts, but it is their money. You just offer up your thoughts and proposals.

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Tell them to open an E*trade account. Oh wait E*trade won’t allow shit coins… move on from this type of client. There are plenty of reasonable wealthy people to go around.

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Omg!!! This is nuts! Let me know how you handle this.

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