I just finished Shoe Dog. It was a great book about Phil Knight’s entrepreneurship journey, but came up short on Jordan influence and brand story. Does anyone know any books specifically about the Jordan brand?

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Not a book, but Netflix has a documentary series show called Abstract. Each episode focuses on someone who’s been highly successful in a creative field. Season 1 has an episode on Tinker Hatfield, the Nike shoe designer responsible for creating most of the iconic Air Jordans. It doesn’t go super deep into the Jordan brand, but you do get a little backstory into Tinker’s relationship with Jordan, his creative process, and how he helped make Air Jordan what it is today.

likesmart

Yes would love to learn more about Tinker Hatfield!

Jordan Brand, no. You’re better off hitting up sneaker sites for background on Jordan Brand.

Jordan Rules is a good read about MJ, though.

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Not sure if this is the sub for this discussion.

Not sure if there is one

I thought Shoedog was great too. Not sure it could be improved myself to be honest. Also on Netflix - the last dance. Michael Jordan. There is an episode across the series that talks about the Nike deal (groundbreaking) and Air Jordan rise.

P1, not really. I’ve heard the Elon musk one is good.

Loved that book!

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