I know I’m late to the game posting this, but why is everyone seemingly so into Nike’s “Am I a bad person” spot? The overall concept works for me, and you can’t not love Willem Dafoe, but the script sounds like the transcript from a sociopath’s first ketamine therapy session. Am I missing something? Is it supposed to be tongue-in-cheek or satirical?

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And yes I realize this ad is almost a year old lol. I hadn’t seen it until recently. For some bewildering reason it has become my agency’s latest universal reference for great strategy and writing.

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