I know of the top-tier agencies (BBDO, DDB, Ogilvy, etc) but I don’t know who the top-tier marketing consultancies are. Is there a real list somewhere, that isn’t filled with design/logo shops?

likehelpful
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Those (above) are too traditional consulting firms. And McKinsey is bar none the most prestigious. BCG/Bain tied for #2.
For marketing consultancies, these are my take on leaders:
Ideo
Fahrenheit 212
Criterion Global (media)
R3
sparks and honey (Omnicom)

likehelpful

IDEO not a marketing consultancy...

like

BCG (Boston Consulting Group, the most prestigious)
Accenture (bought Fjord & D5)
Deloitte (bought Heat)
McKinsey
Bain

I’m no expert, but that should get you started.

likefunny

McKinsey is the most prestigious one of the Big Three

The main brand consultancies (strategic consultants that marry brand strategy to business objectives) are: Interbrand, Prophet, Lippincott, Landor, Siegel&Gale, FutureBrand

likehelpful

Well some of the traditional consulting firms are opening up new entities that are more aligned/competitive with media agencies. Like Bain opened up Bain Media Lab. I’m sure there are other examples

Egg Strategy, Prophet, Lippincott, Fahrenheit...
Emphasis on Brand Strategy vs Innovation vs Design a differentiator

Does anyone have a case study from the more strategy focused brand consultancies. I.e. Vivaldi

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