I know some marketing roles seem more stable than others, but I’m not sure which ones really hold up long-term, especially during economic downturns, company restructuring, or industry changes. I’m curious which roles are less likely to be outsourced, automated, or eliminated, and which skill sets make someone hard to replace. Which role specialities do you consider to be safe?

helpful
Posting as :
works at
You are currently posting as works at

There isn’t anything I could say that would hold up to the test of time. Things are moving too fast right now. I can say the best skill set is to be flexible, read the room, and move on before things get too bad. Open to anyone who has a better feeling about roles that will stick around. I might just be pessimistic.

Good advice!!

like

Not to be a negative Nancy, but I agree with Manager 1 above. There really isn’t any role that’s completely “safe.” At the end of the day, if layoffs or cuts are happening, anyone can be affected. It doesn’t matter who you are or what your title is.

True! Good to reframe it that way.

Revenue-generating roles are safest: demand gen, growth marketing, performance marketing with direct ROI ties. Companies cut brand and content first because impact's harder to measure. Strategic roles requiring deep business context (product marketing at tech companies, category management) are harder to offshore or automate.
Most vulnerable: social media management, content production, junior copywriting – exactly what AI tools target first. "Safe" is relative though. Even performance marketers get cut when budgets freeze. The real protection is showing clear revenue contribution, not just campaign metrics.

Yeah true! I feel like marketing itself is a field that is bound to go when budgets are cut. But there is also always a demand for marketing as well for companies so it is an interesting place to be.

Related Posts

Any one working in Emirates NBD in tech roles?

like

Any thoughts on iCapital?

like

DM if anyone interested

Post Photo
like

Hi! I’ve started Green Card process at my firm. Both me and my spouse are working on an H1B visa. Can I / Should I be including her on my application as a dependent? If not, then what would be her path to Green Card through my status.

like

Thoughts and prayers.

Post Photo
likefunnyuplifting

Does LTA and phone allowance are processed each month as a taxable income if we do not produce the bills ?

like

What are your plans for your tax return? Looking for some ideas that are reasonable, Thx.

Which one is better fugitsu or Barclays for salesforce developer ( BA4 designation)?

like

Does anyone know a great 7th grade math workbook? Our school system does not buy the students books. I’ve taught 6th grade math for 20 years and have made all my notes, worksheets and and examples, but I’ve been assigned a seventh grade math class and don’t have enough time to get all of that ready. I feel like I’ve spent so much money on Amazon and TPT but it never ends up being what I want. It’s usually too easy. I would be grateful for any ideas, suggestions or actual workbooks names. Thanks.

like

Tmrw is my joining date with optum when will I receive joining formalities and onboarding procedure

like

Anyone read Quit Like a Women, by Holly Whitaker? Reading now and it’s making me consider extending dry January to 6 months, maybe a yr, or ever again...curious to hear if anyone else has read.

like

Anyone know if SDNY courthouses have lockers for phones?

like

What’s the culture at NPR?

like

Hi all! I’ve been dating my bf for about 4 months now and there are some things he says/is into that make me believe he is either Bisexual or has gender dysphoria. I could really use someone’s advice who has a similar experience like this. Is anyone willing to chat? I just want to be supportive and helpful.

like

If anyone is working in DTC/Ecommerce, there’s a new bowl...Cheers!

like

Is it worth opting for paid services at naukri to get job opportunity?

like

Is it legal for green card holders to work on a second /side gig on Corp 2 Corp ?

like

Has anyone used Knightsbridge to move money from US to Canada? Is it reliable?

like

Hi Fishes,
Does anyone have any idea about the yearly compensation range for SD (Java developer) in Globant India pvt Limited? What's the range one should ask for?

Thanks!

like

How many days will it take from BGV to complete the process? 2 weeks or 1 month?

Additional Posts in Salaries in Advertising & Marketing

Why is an appropriate salary for a pharma senior planner role in NYC? Over 6 years of experience, but not solely in planning: 2 years in hybrid planning roles, 3 years in business development, 1 in client services

like

How long should it typically take for a company/agency to send over an offer after they’ve asked you for your compensation details? I can’t tell if I’m being ghosted or they’re just getting their ducks in rows. 😅

like

What does a new band 4 bonus range look like at Bank of America?

like

How do you calculate your years of experience? Curious-if I include roles outside of my current dept I have 8. If only counting production, 3. How does that impact your salary negotiations?

Hourly rate for freelance Sr Designer in NYC, any ranges?

like

26 / F / Sr Strat / 5yrs exp

140k / SF / F / 31

like

What’s everyone giving as their ACD rate range for freelance? Specifically in big cities like LA, NYC, SF

likehelpful

Does anyone think it’s out of the question to ask for a 20% pay increase without a promotion? My duties on our team are closer to Director-level and no other Senior PM is managing half of what I am, so I feel like I should be compensated fairly.

Someone bring me back down to earth if I’m asking too much

like

How much do CCOs make? Mid to large size agency in a major city?

like

Company announced a 20% pay cut for every employee. What happens to bonuses in such a situation? I wasn’t supposed to get one but I’m curious.

like

Anyone know salary range for Director of Customer Success @ Stackline?

likesmart

Recently, the CEO and my boss, the VP gave me the latitude to promote myself and "write my own" job description. I've been the Marketing Manager of this company for about 7 months. Already received 1 raise.

Much of the work in my "new" job description, I've already been doing. My currently salary is $70K. New title is Director of Communications and Systems Integration. What is a reasonable salary increase here.

I have about 7 years experience in this area.

like

Was recently offered 110k for Creative Director in DC at a large for profit organization. . . felt low for 8+ years of direct management experience. Thoughts?

funny

M/23/Cleveland OH/50k with about 3 years of experience. Reaching a critical point of utilization (I'm at about 140 billable hours a month) and considering asking for a raise. What should I aim for?

28 / F / LA / 73k / Im underpaid, huh

When HR/recruiter says X-Y range or Y is the highest they can go, is it actually true? Is “signing bonus” a real thing (read online but never practically saw this)?

like

138k as an ACD in San Francisco - too low?

like

I’ve been at my company for 8 months. I just found out another designer who has been here for several years gets an annual bonus at the end of the fiscal year. I have never been told about a bonus and haven’t gotten one yet for the previous fiscal year that ended In July. Should I have been told I get a bonus when I signed on or are they typically a surprise?

like

For arguments sake let’s say you make $180k as a Senior Creative in Los Angeles, and you’re asked by a recruiter what you’re looking for what do you say?

Scenarios
A) Lateral Move
B) Title Change

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal