For arguments sake let’s say you make $180k as a Senior Creative in Los Angeles, and you’re asked by a recruiter what you’re looking for what do you say?

Scenarios
A) Lateral Move
B) Title Change

Posting as :
works at
You are currently posting as works at

Looking for a new creative environment/looking to bring your experience to an environment that rewards the growth you can drive/ suited to somewhere more entrepreneurial?

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Depends on what you’re looking for?

Generally, the phrase “lateral move” bothers me. No one is really looking for a true lateral move, or they’d just stay where they are. SOMETHING has to improve.
Unless you’re just referring to your title. But even then, as an ACD this title is all over the map depending on where you go.

Also $180k seems pretty nice but you should always go for more when making a leap somewhere. Even if it’s only with incentives

Titles are irrelevant. Value is what they pay you and what you get to do. Focus on getting more $ with opportunity to grow your skills, book, experience.

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