I love the irony that I have to accept cookies to read an article about minimizing cookies. Have you explored cookie alternatives?

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The Trade Desk created something called Unified ID 2.0. It essentially replaces third-party cookies with a more privacy-conscious, open-source identity framework that allows advertisers to target users based on hashed, anonymized email addresses.

Didn’t they just get in trouble with it?

I've been reading about cookie alternatives for a while now. And it doesn't seem like they've become very widespread. I wish I had an actual cookie for every warning I get about how I'm about to experience a site with cookies.

I just continue with managing and denying then expecting some loopholes to track me anyway.

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TTD is being sued, but I don't see it going anywhere.

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