I stare at a blank document for hours, but my brain just won't produce anything. Always prided myself on my ideas... now it's like the well is dry. How do you get your spark back?

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Take a walk.

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ChatGPT. Deck of Brilliance.

Write down a stupid idea. Then beat it.

Just start writing. Fill that blank page with anything. Thoughts, jokes, words, etc.
THEN, you can start writing.

Ever been constipated? No, don’t answer: TMI. But the theory isn’t far off from the physical reality. You’re trying to get your forebrain to do a job where your subconscious excels. Three things to do: distraction—why the walk in the park or the visit to the art museum or movie theatre is so effective. Oblique attack - instead of commanding yourself, “mind, kick out a headline” write a letter to someone you know well about the thing you’re working on and what you think that person would need to know to buy. Distill. Emulation—why even star creatives flip through awards books. You’re not looking to copy, but if you frame it as “what would happen if this was written in a similar way?”

Remember, Hemingway, his own damn self, talked about the daunting nature of the vast and empty white sheet of paper. The minute you stop struggling to fill it is the moment you will.

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