I watched the F1 movie today. I liked it a lot. All of the main characters wear IWC watches, and Brad Pitt’s Ingenieur gets a lot of screen time. The only other watches I spotted were RM’s worn in a press conference by principals of other teams. I wonder if this movie will popularize the Ingenieur like Steve McQueen’s Monaco in Le Mans.

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I’m sure that’s what IWC hoped for when they paid for the placement.

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More egregious than Omega and the Bond films

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You're right that sponsorship is a major part of F1, but to me it is so prevalent it made the movie itself feel like one big advertisement for a watch company

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