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I love DuoLingo as an app, while I am using it. I am not as much in love with their marketing though, as a user. Being guilted into maintaining my streak, or having a melted bird as my icon if I don’t, isn’t appealing. I think they do an interesting job of bringing in attention and new users, but Duo’s branding as an individual spokesbird feels a little all over the place to me as someone who is already using the app.
I also love DuoLingo and I defintiely agree with this article. But I also think its fun to see how people are changing things and trying to make things more interesting and fun.