I’m a freelance media planner/buyer and I’m interested in being able to buy media for clients without having the media vendors bill the clients directly.
How would I be able to handle billing myself?

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Large credit limit and an AMEX, bonus: you’ll have so many travel points that you’ll never have to pay for a vacation again

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Make sure you get payment in full from client prior to contracting any media. This is crucial. Media vendors’ terms are often much shorter than the clients’ (and that’s assuming every client pays and pays on time). If you haven’t purchased direct before, you won’t have credit set up with vendors so they will all ask for pre-payment . Charge everything on credit cards and negotiate with media vendors to not tack on any processing fees for payment. Get an AMEX business card that offers cash back.

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You’ll have to get line of credit from everyone you buy from or one big one from a bank. You’ll need trade references too. Media vendors WILL call other vendors to check on payments, etc. Might be best to pre-bill at first so you can pay as soon as you get POP and that will hopefully establish credit.

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Subcontracting


do you do it?
how often?
does your client know?
pitfalls?

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