I’m genuinely curious: how do you handle situations where leadership thinks something will work a certain way, even though you know (from experience + data) that it absolutely will not?

Not talking about minor differences in strategy. I mean when they confidently give direction that goes against basic best practices, platform rules, or creator psychology… and you’re stuck between wanting to respect hierarchy but also wanting the campaign to not flop.

How have you navigated this?

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If you have flexibility, I’d lean toward doing what you genuinely feel will perform best in terms of ROAS and revenue. At the end of the day, efficient revenue rules supreme.

The exception to this is doing the first deal how leadership wants, flagging expected performance before launching, and then reporting the results. If performance was bad, you can say you flagged it before going live and now strongly recommend your approach, as you now have data.

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