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If I was good with people I would be account side.
There’s a buncha causes
-agency workload and tendency to receive feedback up until the last minute not leaving enough time to prepare the spoken portion of the message
-overkill with attention to the deck itself leading to presentations that are just reading the deck instead of letting the presentation be part of it
-CD’s presenting the junior team’s work without being close to it… juniors presenting their own work without understanding the nuance between why a client will like it and why their cd or other creatives would
-strategists and account taking the first 40 minutes of an hourlong “creative” presentation
And that’s all before factoring in
-people with different skillsets, just like some of us on the copy side are better at writing than concepting or vice versa, and some on the art side are best at design or production
My writer/partner has always been the more enigmatic one. Presenting isn't my strong point, so I usually let them take the lead, then we bounce off each other. Find it works pretty well.
I've also had the same successes with other, non-creative people. It's about finding that alliance and working to get things done.
I’m quite bad at it.
Me too, me too
Thanks. Now I’m even MORE self conscious about presenting.
It doesn’t help when your CDs make edits to your idea without telling you right before the meeting
Fair but that’s why the art of ✨making shit up on the fly✨is probably the most useful skill to have to make presenting easier
I’m pretty bad at it
Fail up!
Creatives aren’t necessarily schmoozers. It’s not our skill set. I made the art, y’all spin your BS and sell it.
We don’t all have to be pros at it but we should be able to not just read it straight to someone and actually sell the idea. I’ve literally seen people kill their great ideas before it’s even been given a proper chance because it was presented with such little flare
CDs become GCDs become CCOs and their focus is on “the work.”
For their sake and the sake of teams, agencies MUST do a better job of training them in management skills on the way up, so they can diagnose problems like this and coach the essential skills like presenting.
After all, the greatest idea in the world is worth NOTHING if it’s not communicated and bought.
How come agencies offer absolutely zero training for things like presentation skills? I’ve been at five agencies, and it’s almost like you’re expected to know how to present. Training isn’t even a point of discussion.
Storytelling is an art form