I'm in the process of writing a business plan and I honestly have no idea if I am being overly detailed, which is a professional hazard as an accountant, or too simplistic. I've visited the SBA site and reviewed other business plan examples, but there is quite a difference in the depth of their presentations. How much time did everyone invest in their business plan?

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When business plans are tested they are done so from a high level down. Make sure your numbers make sense at a high level (reasonable growth, steady market share, etc.) and then you can back calc the detail to work.

E.g., for me to grow at 5% p.a. That’s 10m of revenue in 5 years.

That will come from 100 clients

Phase that over five years, more at the start from your pipeline, less at the end (or opposite of you are in growth phase)

These clients will be from XYZ regions / verticals

Make sure no region or vertical is growing faster than another, unless you have good reason to

Etc

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