I’m looking to pivot into PM work for my career - what kind of projects could I work on in an agency environment?

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If you’re at a marketing, digital marketing agency or similar, here are a few examples of things I did as a digital agency PM.

Manage client web builds from scoping through delivery and post build maintenance.

Manage the scoping, buildout and launch of client ad campaigns such as Google ads and programmatic.

Prep for and lead meetings with Dev/Creative and other members to help manage work for the week etc.

It’s important to understand and be a power user for whatever Project Management tool you use. This would include Asana, Monday, Wrike and other versions. An agency should have some tool at minimum in my opinion or it’ll be bedlam.

If your agency has PMs I would definitely discuss interest and work with them closely. If they are overloaded (many agency pms are) they would most likely welcome help with task management.

Sit with PM’s and ask to shadow. Also, ask them to share briefs & timelines. Attending a status meeting is great as well.

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