I’m managing a product launch that I don’t fully believe in. It’s high visibility but not the right move for our users. I’m torn between speaking up or just executing and hoping it fails fast. Should I be honest?

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Has any customer discovery been done on the launch?

If yes: see if you can find data in the customer discovery interviews and present it to your manager under the guise of “how do we make the product launch work in light of the feedback we have received?”

If no: ask if you can conduct 15-20 customer discovery interviews to confirm either your intuition or the roadmap.

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How big is your company? If you’re at a startup and this is an opportunity to grow your career if you’re correct, then find the data, customer interviews, etc that prove your view and present it to your manager. Don’t do anything that would delay the progress of the launch in case you are wrong. Your attitude should be “here’s my conclusions from this analysis for your consideration, do with it what you will”

If it’s a large company, don’t say anything. Play along and do your part. You’re most likely in a lose-lose situation if you “cause a disruption”. Promos are formulaic and based on politics. Playing the game is more important than being right

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This… if you’re at a big company, you gotta play the politics. There’s most likely somebody above you who made the decision to go in this direction no point of questioning it now.

I think the best approach is trying a smaller scale test/experiment with as true to life scenario as possible… You might be surprised with the results.

If you’ve done everything to set it up for success and it still fails, you have real data to backup an alt reco.

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Agree with prior posts and would add “document.” It’s not about being right but it might be about CYA later. Make suggestions, raise open questions and offer solutions —- not just negativity. And do it in meetings trying to influence the outcome and in writing as a follow-up.

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