I’m seeing more friends and colleagues building their personal and business brands with podcasts. Is anyone working on one from a personal and/or professional level? What’s the experience been like?

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I was a reluctant guest on a podcast once, and it is not something I would ever make a regular habit of. There are many other ways to get myself noticed without putting my sanity in jeopardy.

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I think the content creator probably benefits most from what I’ve seen. I would have to call in some favors to build a guest list.

I'm not, but a good friend of mine is and he really likes it. It's actually gaining a little bit of traction, especially because they repurpose a lot of the clips on social media and they get shared that way. I'm a little bit motivated to consider making my own, but I already feel like the industry is pretty saturated.

That’s good. Hope it works out. I think the saturation would be my issue if I went that route. I wouldn’t know how to stand out.

How many podcasts are actually listened to? It seems like podcast are just a front, I mean source, for video clips and such to post on LinkedIn.

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